Brazilian Chicken project is maintained for ABPA in partnership with Apex-Brasil with an objective to promote the international market of Brazilian Chicken. Through participation in shows, workshops, and other international trade actions, the project value attributes of this productive sector, such as quality, sanitary status and production sustainability, and the global brand appreciation of products, fostering new businesses to Brazilian exporters.

The project was developed to promote the brand “Brazilian Chicken” to the world and to promote the high-quality of the chicken produced in Brazil. Thus, enabling maintenance and expansion of markets already accessed, besides seeking to conquer new markets.